{"id":4317,"date":"2013-02-07T06:20:01","date_gmt":"2013-02-07T06:20:01","guid":{"rendered":"http:\/\/lafeber.com\/pet-birds\/?p=4317"},"modified":"2025-07-29T23:53:41","modified_gmt":"2025-07-30T04:53:41","slug":"what-are-you-actually-rewarding","status":"publish","type":"post","link":"https:\/\/lafeber.com\/pet-birds\/what-are-you-actually-rewarding\/","title":{"rendered":"Parrot Behavior: What Are You Actually Rewarding?"},"content":{"rendered":"<p class=\"announcement\"><i><b>Editor\u2019s note<\/b><\/i>: <strong>The bird community lost Liz Wilson when she passed away on April 13, 2013.\u00a0Please visit our\u00a0<a href=\"https:\/\/lafeber.com\/pet-birds\/liz-wilson-parrot-psych-columnist-passes-away\/\">dedication<\/a>\u00a0page for her full biography, photos and comments from her colleagues.<\/strong><\/p>\n<figure id=\"attachment_43835\" aria-describedby=\"caption-attachment-43835\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-43835\" src=\"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ-300x300.jpg\" alt=\"head shot of possibly an umbrella cockatoo with beak open\" width=\"300\" height=\"300\" srcset=\"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ-300x300.jpg 300w, https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ-100x100.jpg 100w, https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ-768x768.jpg 768w, https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-43835\" class=\"wp-caption-text\">Photo by <a href=\"https:\/\/unsplash.com\/photos\/a-close-up-of-a-white-bird-with-a-black-beak-UrKWUPo4BeQ\" target=\"_blank\" rel=\"noopener\">Ivan Tang\/Unsplash<\/a><\/figcaption><\/figure>\n<p>During one of my lectures, an audience participant complained that her <a href=\"https:\/\/lafeber.com\/pet-birds\/species\/parrot\/\">parrot<\/a> no longer stepped up consistently. She said that she had \u201ctried everything\u201d but nothing helped. My colleagues and I hear this claim frequently, but the odds are excellent that this is not the case.<\/p>\n<p>This column is the first of another mini-series addressing the problem of accidental rewards that we humans provide our companion birds. A fundamental rule of behavior is that no animal, human or otherwise, continues a behavior if it isn\u2019t reinforced. These rewards are crucial to identify and understand because they are the reason that our birds continue to present behaviors that we do not like. Since our actions are often the reason that a problem is happening, we need to recognize these inadvertent reinforcers and stop them. Otherwise, nothing will change for the better.<\/p>\n<p>So the trick to resolving behavior problems is to analyze the situation to identify the reward, and then change things to produce a better outcome. In this column, I will address this issue generally. The next couple of columns will deal with the specific (and common) problems of excessive <a href=\"https:\/\/lafeber.com\/pet-birds\/rewarding-the-wrong-thing-excessive-screaming\/\">screaming<\/a> and <a href=\"https:\/\/lafeber.com\/pet-birds\/rewarding-the-wrong-thing-part-3-accidental-rewards-for-aggression\/\">biting<\/a>.<\/p>\n<p>Many parrot owners make a fundamental mistake with their parrots. They pay attention to their birds when they are misbehaving and ignore them when they are being good. So they are rewarding unwanted behavior with attention, and then they wonder why the bad behavior doesn\u2019t go away. Instead, the object is to ignore the behaviors you don\u2019t want, and reward the ones you like.<\/p>\n<p>Applied Behavior Analysis (ABA) is a useful approach to behavior modification when you are trying to identify the accidental rewards that are causing an unwanted behavior to continue. Using what they call the \u201cABCs of Behavior,\u201d interactions can be broken down into understandable units.<\/p>\n<p>A = Antecedent \u2013 or what happens immediately before the target behavior<\/p>\n<p>B = Behavior \u2013 the \u201cproblem\u201d behavior, the target of the analysis<\/p>\n<p>C = Consequence \u2013 the reinforcer that causes the behavior to continue<\/p>\n<p>Going back to the audience member\u2019s complaint, further questioning revealed useful information. It turned out that the parrot was least likely to step onto her hand when she wanted to put it in its cage. So if we fit this scenario into the ABC pattern, we see this:<\/p>\n<p>A = Parrot is asked to step up<\/p>\n<p>B = Parrot steps up<\/p>\n<p>C = Parrot is locked in its cage<\/p>\n<p>Now it is much more obvious as to why the parrot\u2019s previously acquiescent behavior had changed. After all, when it stepped up politely, it was locked away. So the consequence of its good behavior was isolation.<\/p>\n<p>Changing this pattern is easy enough. All we need to do is change the consequence to something the parrot enjoys, and it will likely choose to step up again. Of course, it will depend on the parrot as to what it enjoys. Some cuddly types relish a quick snuggle or scritch. Food-motivated birds value a tiny bit of luscious treat. Some birds really enjoy a simple, but enthusiastic, \u201cGood bird!&#8221;<\/p>\n<p>So now our ABC is:<\/p>\n<p>A = Parrot is asked to step up<\/p>\n<p>B = Parrot steps up<\/p>\n<p>C = Parrot gets a reward it values<\/p>\n<p>The odds are now increased that the parrot will choose to step up for the owner.<\/p>\n<p>So what do we do about the getting-it-in-the-cage issue? That is also quite simple. Again, using reinforcers that the parrot values (e.g., praise, scritches or a food treat), step the bird into its cage and reward, but <i>leave the cage door open<\/i>. When the bird steps into the cage and is rewarded, immediately bring the bird out again for some play time. After a few minutes, repeat the training. Continue to do this until the bird is quite happy to enter the cage.<\/p>\n<p>The next step is to close the door momentarily and reward, then open the door and bring the bird out again. Continue this pattern until the bird is quite comfortable going into its cage and having the door shut behind it. (My <a href=\"https:\/\/lafeber.com\/pet-birds\/species\/blue-and-gold-macaw\/\">blue-and-gold macaw<\/a>, Sam, for instance, is quite pleased to go into her cage, as she has learned that a tasty nut awaits her.)<\/p>\n<h2>Timing<\/h2>\n<p>The biggest error made with this type of training is faulty timing. If your timing is off, you reward the wrong behavior, so proper timing is crucial. Best rule of thumb is that the reward must come within a couple of seconds. So, if you have to go into the kitchen, open the refrigerator, get a tiny treat and return to give it to the parrot, you may as well wait until next year. There will be no connection made between the behavior and the reward if there isn\u2019t good timing. So have the food treats ready prior to starting the lesson.<\/p>\n<h2>Food Treat Rewards<\/h2>\n<figure id=\"attachment_43822\" aria-describedby=\"caption-attachment-43822\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-43822\" src=\"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/01\/major-mitchells-cockatoo-un-RFBmPvJdHaQ-300x300.jpg\" alt=\"close up on face of a Major Mitchell's cockatoo (aka Leadbeater's cockatoo) eating a grape\" width=\"300\" height=\"300\" srcset=\"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/01\/major-mitchells-cockatoo-un-RFBmPvJdHaQ-300x300.jpg 300w, https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/01\/major-mitchells-cockatoo-un-RFBmPvJdHaQ-100x100.jpg 100w, https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/01\/major-mitchells-cockatoo-un-RFBmPvJdHaQ-768x768.jpg 768w, https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/01\/major-mitchells-cockatoo-un-RFBmPvJdHaQ.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-43822\" class=\"wp-caption-text\">Photo by <a href=\"https:\/\/unsplash.com\/photos\/shallow-focus-photo-of-pink-bird-eating-RFBmPvJdHaQ\" target=\"_blank\" rel=\"noopener\">David Clode\/Unsplash<\/a><\/figcaption><\/figure>\n<p>The greatest mistake people make with <a href=\"https:\/\/lafeber.com\/pet-birds\/bird-food\/treat\/\">food treat<\/a> rewards is offering pieces that are too big. First, it takes too long for the bird to eat it. Second, large food rewards cause the bird to run out of appetite quickly, thereby losing its effectiveness. For example, instead of offering an entire sunflower seed as a reward for a medium-sized bird like an <a href=\"https:\/\/lafeber.com\/pet-birds\/species\/amazon-parrot\/\">Amazon<\/a>, cut the (shelled) seed into at least four pieces first.<\/p>\n<p>It pleases us to please our birds, so we often make the blunder of giving them treats that have not been earned. Please remember that such unearned tidbits rapidly lose their value. Save the special treats for training, and offer them at no other time.<\/p>\n<p>My next column addresses avoiding accidental rewards when dealing with excessive noise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fundamental rule of behavior is that no animal, human or otherwise, continues a behavior if it isn\u2019t reinforced. These rewards are crucial to identify and understand because they are the reason that our birds continue to present behaviors that we do not like.<\/p>\n","protected":false},"author":9,"featured_media":43835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-4317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parrot Behavior: What Are You Actually Rewarding? &#8211; Pet Birds by Lafeber Co.<\/title>\n<meta name=\"description\" content=\"A fundamental rule of behavior is that no animal, human or otherwise, continues a behavior if it isn\u2019t reinforced. These rewards are crucial to identify and understand because they are the reason that our birds continue to present behaviors that we do not like.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lafeber.com\/pet-birds\/what-are-you-actually-rewarding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parrot Behavior: What Are You Actually Rewarding? &#8211; Pet Birds by Lafeber Co.\" \/>\n<meta property=\"og:description\" content=\"A fundamental rule of behavior is that no animal, human or otherwise, continues a behavior if it isn\u2019t reinforced. These rewards are crucial to identify and understand because they are the reason that our birds continue to present behaviors that we do not like.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lafeber.com\/pet-birds\/what-are-you-actually-rewarding\/\" \/>\n<meta property=\"og:site_name\" content=\"Lafeber\u00ae Pet Birds\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-07T06:20:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T04:53:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz Wilson, CVT, Parrot Behavior Consultant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz Wilson, CVT, Parrot Behavior Consultant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/\"},\"author\":{\"name\":\"Liz Wilson, CVT, Parrot Behavior Consultant\",\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/#\\\/schema\\\/person\\\/ab11b6a7136aeea830ed8f42fe604ffb\"},\"headline\":\"Parrot Behavior: What Are You Actually Rewarding?\",\"datePublished\":\"2013-02-07T06:20:01+00:00\",\"dateModified\":\"2025-07-30T04:53:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/\"},\"wordCount\":993,\"commentCount\":11,\"image\":{\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/cockatoo-un-UrKWUPo4BeQ.jpg\",\"articleSection\":[\"Behavior\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/\",\"url\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/\",\"name\":\"Parrot Behavior: What Are You Actually Rewarding? &#8211; Pet Birds by Lafeber Co.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/what-are-you-actually-rewarding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/cockatoo-un-UrKWUPo4BeQ.jpg\",\"datePublished\":\"2013-02-07T06:20:01+00:00\",\"dateModified\":\"2025-07-30T04:53:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/lafeber.com\\\/pet-birds\\\/#\\\/schema\\\/person\\\/ab11b6a7136aeea830ed8f42fe604ffb\"},\"description\":\"A fundamental rule of behavior is that no animal, human or otherwise, continues a behavior if it isn\u2019t reinforced. 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These rewards are crucial to identify and understand because they are the reason that our birds continue to present behaviors that we do not like.","breadcrumb":{"@id":"https:\/\/lafeber.com\/pet-birds\/what-are-you-actually-rewarding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lafeber.com\/pet-birds\/what-are-you-actually-rewarding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lafeber.com\/pet-birds\/what-are-you-actually-rewarding\/#primaryimage","url":"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ.jpg","contentUrl":"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/2013\/02\/cockatoo-un-UrKWUPo4BeQ.jpg","width":800,"height":800,"caption":"Photo by Ivan Tang\/Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/lafeber.com\/pet-birds\/what-are-you-actually-rewarding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lafeber.com\/pet-birds\/"},{"@type":"ListItem","position":2,"name":"Parrot Behavior: What Are You Actually Rewarding?"}]},{"@type":"WebSite","@id":"https:\/\/lafeber.com\/pet-birds\/#website","url":"https:\/\/lafeber.com\/pet-birds\/","name":"Lafeber\u00ae Pet Birds","description":"Two Generations of Veterinarians Caring &amp; Working for the Health of Animals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lafeber.com\/pet-birds\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lafeber.com\/pet-birds\/#\/schema\/person\/ab11b6a7136aeea830ed8f42fe604ffb","name":"Liz Wilson, CVT, Parrot Behavior Consultant","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/LizWilson-96x96.jpg","url":"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/LizWilson-96x96.jpg","contentUrl":"https:\/\/lafeber.com\/pet-birds\/wp-content\/uploads\/LizWilson-96x96.jpg","caption":"Liz Wilson, CVT, Parrot Behavior Consultant"},"description":"Editor\u2019s note: The bird community lost Liz Wilson when she passed away on April 13, 2013.\u00a0Please visit our\u00a0dedication\u00a0page for her full biography, photos and comments from her colleagues. Liz Wilson is a certified veterinary technician (CVT) and a Parrot Behavior Consultant who has been living and working with parrots for over 40 years.\u00a0She wrote the Parrot Psychology column for\u00a0Bird Talk Magazine, and has authored or co-authored eight textbook chapters on parrot behavior. She has two books of article reprints,the\u00a0Handbook of Avian Articles - Vol. II & I, which can be\u00a0ordered through her website.\u00a0She is retired now, and not taking new clients.","sameAs":["https:\/\/lafeber.com\/pet-birds\/about-liz-wilson\/"],"url":"https:\/\/lafeber.com\/pet-birds\/author\/liz\/"}]}},"_links":{"self":[{"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/posts\/4317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/comments?post=4317"}],"version-history":[{"count":3,"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/posts\/4317\/revisions"}],"predecessor-version":[{"id":43837,"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/posts\/4317\/revisions\/43837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/media\/43835"}],"wp:attachment":[{"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/media?parent=4317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/categories?post=4317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lafeber.com\/pet-birds\/wp-json\/wp\/v2\/tags?post=4317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}