Privacy Policy

Last Updated: May 24, 2017

This website (“Site”) is owned and operated by Lafeber Company (“Lafeber”, “we”, “our”, or “us”). Lafeber takes your privacy seriously. This Privacy Policy describes what information this Site gathers about you, how we use that information, and what steps we take to protect that information.

By using this Site, you consent to the terms of this Privacy Policy as well as the Site’s Terms of Use. We reserve the right to modify this Privacy Policy at any time for any reason and without notice to you, other than the posting of the amended Privacy Policy on this site.  Please check back periodically for up-to-date information about our privacy practices.

  1. INFORMATION COLLECTION.

This Site collects information about you to provide and improve our services, communicate offers that we believe will interest you, and to administer our business.

Information You Provide to Us

We collect personal information from you when you submit that information to us voluntarily. For example, we collect information from you when you create an account on the Site, communicate with our customer service team, or make a purchase through the Site.

The personal information we collect may include the following: name, user ID, password, e-mail address, shipping address, phone number, demographic information (gender, age), financial information (such as credit card or bank account numbers), buying or selling information regarding the products you purchase, information about your purchasing preferences and interests, technical information like your internet protocol (IP) address, your device operating system and browser type, your referring website’s address, and your clickstream through our Site, or web beacons that allow us to know what pages on our Site have been visited, what e-mails have been opened, and if our banner ads have been effective.

If you register at this Site or opt-in to receive e-mails, newsletters, or other offers or communications, we collect and store the information provided. You can choose not to provide certain information, but you might not be able to take advantage of some of our features including customization and communications.

Our Site may also collect information about the location of your device. Your device should require you to provide permission before our Site obtains location information from technologies like GPS, Wi-Fi, and/or cell towers. We and our service providers may use this information, along with other information submitted by you, to provide you with personalized content from location-based services.

Automated Information Collection

We may automatically receive and store certain types of information when you interact with our Site, our e-mails, and/or our online advertisements. This information helps us to make our Site work more efficiently, evaluate use of our Site, and support our website analytics and marketing campaigns.

Third Party Websites

The Site may include links to third-party websites, including social media sites such as Facebook, Twitter, and Pinterest. Third-party websites are not bound by this Privacy Policy. We are not responsible for the content on or policies governing any third-party website. We encourage you to review the privacy policy and terms of use for any third-party website you visit. Please note that any information posted to public areas such as on our social media pages may be seen by other visitors or the general public.

Cookies

Like most other websites, our Site uses cookies. Cookies are small data files that identify the web browser on a particular computer. When you visit lafeber.com, cookies will be sent to your browser and stored on your computer’s hard drive. Cookies help us recognize your device and provide more customized services. For instance, we use cookies to analyze the frequency and duration of visits, traffic statistics from members and non-members, preferences, interests, review of products, etc. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. The information we gather using cookies enables us to improve your experience with Lafeber through targeted marketing and customization features. You can choose to reject our cookies by changing your browser preferences. If you choose to block our cookies, however, you will not be able to benefit from some of our services including personalization. If you disable, block, or delete cookies, not all of the tracking described in this Privacy Policy will stop.

Children Under 13 Years of Age

This Site is directed to adults, and does not knowingly collect personal information online from children under the age of 13 without prior parental consent. If you are the parent or guardian of a child under the age of 13, and you believe your child has provided personal information to our Site that you would like us to delete, please contact us at info1@lafebermail.com

  1. INFORMATION USE, DISCLOSURE, AND SHARING.

The information we collect on this Site may be used to: support our core business functions; facilitate the processing of payment transactions; keep track of your previous service purchases or offerings; respond to requests and inquiries; provide support services; communicate with you; send administrative information, such as changes to our terms, conditions, and policies; administer promotions or contests; facilitate social sharing functionality; analyze and monitor usage of our services to make improvements; help secure our services, prevent fraud, and enforce our policies; help personalize our services; to make contact, directly or through a third-party vendor, to complete a survey or questionnaire; conduct data analysis and research, audits, develop new products, identify usage trends, determine the effectiveness of our promotional campaigns, and to operate and expand our business activities; and perform other activities with your consent.  You can sign up for our e-mail list by providing your e-mail address through our Site services.

To accomplish these purposes, we may combine information about you that we collect online and from third party sources. Please note that laws vary from jurisdiction to jurisdiction, and so laws and regulations relating to privacy and data disclosure, applicable to the places where your information is transferred to or stored, used, or processed in, may be different from the laws and regulations applicable to the place where you are a resident.

We may make third party services, including third party applications, available to you on this Site.

We may share the information we collect about you (including personally identifiable information) only as follows: as necessary to perform our services and to complete payment transactions; with companies and vendors that help us to operate our business by providing services such as payment processing, website hosting, fraud screening, data analysis, information technology and related infrastructure provision, customer service, e-mail delivery, auditing and other similar services; with third parties that have contracted with us to perform certain functions on our behalf; with third parties sponsors of promotions or contests where consent has been given; to comply with law or other legal obligations such as responding to subpoenas, or other requests from public and government agencies, including laws and other legal obligations outside a party’s country of residence; to protect our rights, operations or property, or that of our users; to investigate, prevent, or take action regarding potential or suspected illegal activities, fraud, threats to the personal safety of any person, or violations of our terms of use; with other companies that control, are controlled by, or are under common control with Lafeber that support the provision of transaction services or relationship with a party, including subsidiaries and parent companies both present and future; with a purchaser of all or a unit of Lafeber (or the majority of Lafeber’s or its unit’s assets), a merger, acquisition, or internal reorganization of Lafeber or a unit of Lafeber; with your consent.

 

  1. SECURING YOUR INFORMATION.

Lafeber works to protect your personal information. We also urge you to protect your own privacy. We recommend that you do not share your Site password(s) with anyone.

While our Site strives to ensure the integrity and security of our network and systems, Lafeber cannot guarantee that our security measures will prevent third-party hackers from illegally obtaining this information.

 

  1. CONTACTING US.

If you have any questions about our privacy or security practices, please contact us at info1@lafebermail.com.

 

  1. YOUR CALIFORNIA PRIVACY RIGHTS.

If you are a California resident and a Lafeber customer, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties’ direct marketing purposes. To request this information, please send an e-mail to info1@lafebermail.com with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you via an e-mail response.

 

  1. HOW TO UPDATE YOUR INFORMATION.

We encourage you to keep updated account information.  You may enter and update your contact information after logging in to your account on our Site.
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