You won’t be undersold
You’ve recommended Lafeber Company products for years. Now you can sell them without fear of being undersold. Clinical veterinarians have seen their profit margins erode years after year. Now the low prices Lafeber Company’s offers to veterinarians and our new Lafeber minimum retail pricing program gives clinicians the profit on our foods they deserve.
Minimum retail price
As of May 1, 2017, Lafeber Company products have a minimum retail price whether our foods are sold in your hospital, our stores, or online (Table 1). This means you cannot be undersold by online retailers, pet chains, or any other retailer.
|Table 1. An example of what your practice can earn using the minimum retail price (MRP)|
|Product||Size||Your Price||MRP||Your Profit||% Markup|
|Classic Nutri-Berries Cockatiel||12.5 oz||4.14||8.39||4.25||103|
|Classic Nutri-Berries Parrot||3.25 lb||15.44||27.99||12.55||81|
|Tropical Fruit Nutri-Berries Parrot||10 oz||3.47||7.99||4.52||130|
|Avi-Cakes Cockatiel-Parakeet||8 oz||2.61||5.49||2.88||110|
|Hey!Berries Small Mammals||4 oz||2.74||4.95||2.21||81|
|Lafeber Pellets Cockatiel||5 lb||10.88||22.99||12.11||111|
And now there’s more good news: Free Shipping. All orders of $100 of more ship for free within the continental United States beginning July 30, 2017.