Minimum Retail Pricing Program

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You won’t be undersold

You’ve recommended Lafeber Company products for years. Now you can sell them without fear of being undersold. Clinical veterinarians have seen their profit margins erode years after year. Now the low prices Lafeber Company’s offers to veterinarians and our new Lafeber minimum retail pricing program gives clinicians the profit on our foods they deserve.

Minimum retail price

As of May 1, 2017, Lafeber Company products have a minimum retail price whether our foods are sold in your hospital, our stores, or online (Table 1). This means you cannot be undersold by online retailers, pet chains, or any other retailer.

Veterinarians can make an 80% to 130% markup on Lafeber’s best-selling products, including Nutri-Berries, Avi-Cakes, Premium Daily Diet Pellets, Hey!Berries and more.

Table 1. An example of what your practice can earn using the minimum retail price (MRP)
ProductSizeYour PriceMRPYour Profit% Markup
Classic Nutri-Berries Cockatiel12.5 oz 4.14 8.39 4.25103
Classic Nutri-Berries Parrot3.25 lb15.4427.9912.55 81
Tropical Fruit Nutri-Berries Parrot10 oz 3.47 7.99 4.52130
Avi-Cakes Cockatiel-Parakeet8 oz 2.61 5.49 2.88110
Hey!Berries Small Mammals4 oz 2.74 4.95 2.21  81
Lafeber Pellets Cockatiel5 lb10.8822.9912.11111


Veterinary hospitals in the United States:  To order Lafeber Company products, visit the LafeberVet Online Store or contact the office at (800) 842-6445.


Free shipping

And now there’s more good news:  Free Shipping.  All orders of $100 of more ship for free within the continental United States beginning July 30, 2017.